Detailed Mechanism Funding and Narrative

Years of mechanism: 2010 2011 2012

Details for Mechanism ID: 12041
Country/Region: Democratic Republic of the Congo
Year: 2010
Main Partner: To Be Determined
Main Partner Program: NA
Organizational Type: Implementing Agency
Funding Agency: enumerations.State/African Affairs
Total Funding: $0

Public Affairs, with TBD partners, will organize a series of journalism workshops in key urban areas in the DRC that bring together regional journalists with regional public health officials. U.S.-based reporters, including from VOA, with experience on health reporting in sub-Saharan Africa, will lead workshops. Journalists will be able to discuss HIV/AIDS issues with public health officials and U.S. health reporters, conduct scenario-based exercises using HIV/AIDS reporting case studies, and discuss appropriate ways to report on HIV/AIDS in a way that reduces stigma and leads to a more supportive environment for prevention and treatment. The training methodology will be based on past training activities conducted by

VOA on public health issues, and utilize training modules found in the Internews' "Local Voices program," which, funded by USAID, supports the training of journalists on HIV/AIDS issues in three African countries (Kenya, Ethiopia, Nigeria). A module to the program will be included that trains journalists to lead future training activities. Participants will also receive a reference booklet on HIV/AIDS at the end of the training as a key reference material for future reporting. Prior to the launch of this initiative, a situation assessment will be conducted to ensure this project does not duplicate efforts being conducted in the DRC, and explores avenues for potential collaboration with ongoing media-building efforts. At the conclusion of the training, journalists will be encouraged to work together to establish a network among regional journalists and public health officials to share information and ensure accurate reporting on any public health issues.

Mass media plays an important role in influencing public perceptions in the DRC, and effective usage of mass media requires an informed press corps that can accurately report on HIV/AIDS. In the DRC, there have been instances of inaccurate reporting on public health issues creating unnecessary panic among local populations. Continued inaccurate report could also lead to a negative stigmatization of PLWHA's. Regional workshops to inform journalists on public health issues have been conducted on a limited scale in the past. VOA, which has extensive experience training journalists in other PEPFAR countries on HIV/AIDS and related public health issues, led a journalist workshop in Goma in November 2008 that allowed public health professionals to brief Kivu journalists on public health matters, and educate journalists on the accurate reporting of health issues. The Swiss Cooperation has also provided limited funding to Great Lakes regional media networks on journalism workshops. The UN-based radio station, Radio Okapi, provides periodic health reporting, which acts as a positive example for accurate public health reporting. However, as Okapi's reach and audience is limited, and past training workshops have yet to sufficiently train journalists on public health reporting, a comprehensive series of workshops that educates community-based and Congolese national media outlets on accurate HIV/AIDS reporting (which has yet to be done) will enhance the quality of reporting by the local media.

M&E activities will follow the USAID monitoring plan used in Kenya, Ethiopia, and Nigeria and will include 1) establishing pre-training focus groups of local journalists (who will also participate in the workshops) in the targeted urban areas to survey the media's current understanding of HIV/AIDS and public health issues 2) examining and tracking the number of and quality of HIV/AIDS media stories pre-training 3) providing surveys to participants post-training on information learned in the workshop 4) tracking HIV/AIDS stories following the training.

These workshops will allow PEPFAR DRC activities to effectively utilize mass media in its efforts to promote HIV/AID prevention (a theme integrated into the latest PEPFAR five-year strategy plan). These

activities also contribute to the capacity building of health systems, as journalists will also have opportunities to explore other public health issues through these workshops (particularly HIV/AIDS as it relates to SBGV in the DRC) and develop working contacts with regional public health officials

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $0

Journalist workshops to train DRC journalists to report accurately and effectively on HIV/AIDS issues and

related public health matters (including SGBV) will encourage prevention, as journalists will be armed

with the tools necessary to promote key prevention messages. An educated and informed local journalist

corps will permit PEPFAR to utilize the key resource of mass media to advance U.S. policy objectives

with respect to HIV/AIDS, gender, and other public health issues related to PEPFAR.

Cross Cutting Budget Categories and Known Amounts Total: $0
Human Resources for Health $0
Key Issues Identified in Mechanism
End-of-Program Evaluation